About this course
The Bachelor of Business course has been designed with significant industry and expert academic engagement to ensure that it is fit-for-purpose and addresses the needs and contemporary issues that graduates face in a changing global marketplace. This 3-year program combines broad business fundamentals with an in-depth marketing specialisation through nine or more marketing units, across 20 core units and 6 electives totalling 240 credit points. Each unit involves approximately 10 hours of study per week — 3 hours in-class and 7 hours of independent study. Small class sizes and practical, problem-based industry projects prepare graduates for the job market.
Fees and scholarships
| Item | Amount | Basis |
|---|---|---|
| Tuition fee | A$16,400 | per year |
| Net fee | A$16,400 | first year, after maximum scholarship |
| Application fee | A$0 | one off |
Fees are set by the university and can change. A scholarship is not confirmed until the university awards it, and the amount shown is the maximum available rather than an amount you will receive.
Entry requirements
12 Year
- Age ≤ 18
English language requirements
| Test | Overall | Minimum in each part |
|---|---|---|
| IELTS | 6 | 5.5 (W:6.5) |
| PTE Academic | 50 | 42 (W:50) |
What you will study
Core modules
- MKT101 Marketing Fundamentals
- MGT101 Management Fundamentals
- ACC101 Introduction to Accounting
- ECO101 Business Economics
- BUS101 Business Communications
- MGT120 Project Management 1
- BUS120 Understanding, Analysing and Interpreting Information
- BUS130 Technology for Business
- LAW201 Introduction to Business Law
- FIN201 Fundamentals of Finance
- BUS310 Data analytics
- BUS390 Capstone Project
- MKT110 Consumer Behaviour
- MKT210 Advertising and Digital Marketing
- MKT220 Business Research and Marketing Insights
- MKT230 Services Marketing
- MKT240 International Marketing
- MKT350 Sales and Negotiation
- MKT380 Branding
- MKT390 Strategic Marketing
Where it can lead
- Marketing Coordinator
- Digital Marketing Specialist
- Brand Manager
- Market Research Analyst
- Customer Service
These are fields graduates of this course commonly work in. They are not a guarantee of employment.
Documents you will need
- Passport
- Matric Degree
- Intermediate Degree
- Bachelor Degree (If Applicable)
- Bachelor Transcript (If Applicable)
- CV
- Experience Letter
Why Melbourne Institute of Higher Education
- Industry-relevant curriculum: Learn contemporary marketing strategies designed with input from industry and academic experts.
- Comprehensive marketing knowledge: Study digital marketing, consumer behaviour, branding, market research, sales and international marketing.
- Practical learning experience: Develop workplace-ready skills through small classes, presentations and problem-based industry projects.
- Diverse career opportunities: Prepare for roles such as Digital Marketing Specialist, Brand Manager, Marketing Coordinator and Market Research Analyst.
Course details are taken from the university and are correct as far as we know at the time of publication. Entry requirements, fees and intake dates are set by the university and can change. Nothing on this page is an offer of admission, a confirmed scholarship, or an assessment of your visa eligibility.