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Griffith College · Dublin · Ireland

MSc Global Brand Management


Postgraduate · 1 Year · Starts January 2027

About this course


The Master of Science in Global Brand Management is accredited by Quality and Qualifications Ireland (QQI), the state agency responsible for promoting the quality, integrity and reputation of Ireland’s further and higher education system. The programme is delivered on a full-time basis by academics and industry experts in the fields of Global Brand Management, Global Marketing and Marketing Communications. The Master of Science in Global Brand Management will equip learners with the necessary skills and competencies needed to thrive in the exciting world of Global Brand Management.

Fees and scholarships


Item Amount Basis
Tuition fee €17,075 per year
Net fee €13,075 first year, after maximum scholarship
Application fee €0 one off

Scholarship: €2,000 – €4,000. €2,000 Standard Scholarship. If CGPA > 2.7 - Additional €1,000 Scholarship on top of Standard Scholarship If CGPA > 3 - Additional €1,500 Scholarship on top of Standard Scholarship If CGPA > 3.5 - Additional €2,000 Scholarship on top of Standard Scholarship

Fees are set by the university and can change. A scholarship is not confirmed until the university awards it, and the amount shown is the maximum available rather than an amount you will receive.

Entry requirements


The minimum requirement for this programme is the achievement of 2.2 award on a Level 8 degree programme, in business, marketing, a related discipline, or equivalent.

  • Minimum percentage: 60%

English language requirements


Test Overall Minimum in each part
IELTS 6.5 6
PTE Academic 55 47
Duolingo 120-125 105
TOEFL iBT (from Jan 2026) 4.5

What you will study


Core modules

  • Global Marketing
  • Brand Storytelling
  • Sustainability and Marketing Ethics
  • Brand Analytics
  • Strategic Brand Management
  • Marketing Mindsets
  • Psychology of Consumer Behaviour
  • Local and Global Brand Management
  • Business Research Methods

Elective modules

  • Leadership in Organisations
  • Digital Transformation
  • Financial Management
  • International Human Resource Strategies

Dissertation: Dissertation/Dissertation by Practice

Where it can lead


  • Marketing Manager
  • Advertising & Design Executive
  • Digital Marketing Manager
  • Web/Online Manager
  • Digital/Social Media Specialist

These are fields graduates of this course commonly work in. They are not a guarantee of employment.

Documents you will need


  • Copy of Passport
  • Academic Transcripts
  • IELTS / PTE Score Report
  • Bachelor's Degree Certificate
  • Updated CV / Résumé

Course details are taken from the university and are correct as far as we know at the time of publication. Entry requirements, fees and intake dates are set by the university and can change. Nothing on this page is an offer of admission, a confirmed scholarship, or an assessment of your visa eligibility.

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