About this course
Studying marketing with Arden means you’ll learn the latest and most in demand skills and competencies required to become a successful marketing professional. On our BA (Hons) Business Management (Marketing), you’ll build your abilities in a step-by-step, logical manner by combining both traditional and digital marketing knowledge with real-world application.
Fees and scholarships
| Item | Amount | Basis |
|---|---|---|
| Tuition fee | €11,500 | per year |
| Net fee | €7,000 | first year, after maximum scholarship |
Scholarship: €2,000 – €4,500. If percentage is between 69-79, then 2000 Euros Scholarship. If Percentage is 80-89, then 2500 Euro Scholarship. If percentage is greater than 89% then 3,000 euros scholarship. Also 1,000 Euro Discretionary scholarship. Need to apply for this scholarship separately. Also if applicant has unconditional offer from any UK University, then 500 Euro more scholarship.
Fees are set by the university and can change. A scholarship is not confirmed until the university awards it, and the amount shown is the maximum available rather than an amount you will receive.
Entry requirements
UG Entry: A Levels with 3C's or BA/B.Com/ADP with minimum 60% marks
English language requirements
| Test | Overall | Minimum in each part |
|---|---|---|
| IELTS | 6 | 5.5 |
| TOEFL iBT (before Jan 2026) | 80 | — |
A medium of instruction letter may be accepted instead of a test.
What you will study
Core modules
- Digital Skills & Professional Development (20 credits)
- Contemporary Business Environment (20 credits)
- Marketing Dynamics (20 credits)
- Introduction to Business Finance (20 credits)
- People Management (20 credits)
- Technology & Innovation (20 credits)
- Data Analytics & Management (20 credits)
- Business Start-up (20 credits)
- Sales Management (20 credits)
- Digital & Social Media Marketing (20 credits)
- Managing Brands (20 credits)
- Consumer Insights (20 credits)
- Business Transformation (20 credits)
- Entrepreneurship and Innovation (20 credits)
- Corporate Governance, Law & Ethics (20 credits)
- Independent Study (20 credits)
- Global Marketing (20 credits)
- Marketing & Digital Strategy (20 credits)
Course details are taken from the university and are correct as far as we know at the time of publication. Entry requirements, fees and intake dates are set by the university and can change. Nothing on this page is an offer of admission, a confirmed scholarship, or an assessment of your visa eligibility.