About this course
This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.
Fees and scholarships
| Item | Amount | Basis |
|---|---|---|
| Tuition fee | €15,000 | per year |
| Net fee | €7,500 | first year, after maximum scholarship |
Scholarship: €6,000 – €7,500. Base Scholarship of 6,000 Euros for all applicants. 1,000 Euros Discretionary scholarship (need to be applied separately). 500 Euros scholarship if applicant has unconditional offer letter from any UK university
Fees are set by the university and can change. A scholarship is not confirmed until the university awards it, and the amount shown is the maximum available rather than an amount you will receive.
What you will study
Core modules
- Digital Marketing Environment
- Building and Managing Digital Brands
- Contemporary Marketing Communications Planning
- Big Data, Analytics and Martech
- Managing Customer & User Experience
- Social Media Marketing
- Digital Transformation Project (Capstone Project, 60 credits)
Course details are taken from the university and are correct as far as we know at the time of publication. Entry requirements, fees and intake dates are set by the university and can change. Nothing on this page is an offer of admission, a confirmed scholarship, or an assessment of your visa eligibility.