About this course
The Master of Science in Digital Marketing and Analytics (90 ECTS) is a level 9 programme on the National Framework of Qualifications in Ireland. It was designed in response to an increasingly digital and technology-enabled business environment where the marketing function has transformed from creative communication to data-driven and technology-enabled practices.
Fees and scholarships
| Item | Amount | Basis |
|---|---|---|
| Tuition fee | €15,575 | per year |
| Net fee | €14,575 | first year, after maximum scholarship |
| Application fee | €0 | one off |
Scholarship: up to €1,000.
Fees are set by the university and can change. A scholarship is not confirmed until the university awards it, and the amount shown is the maximum available rather than an amount you will receive.
Entry requirements
A minimum Second Class Level 8 Honours Degree (2.2) in a cognate discipline from a recognised third level institution or an equivalent professional qualification such as MMII.
- Minimum percentage: 50%
English language requirements
| Test | Overall | Minimum in each part |
|---|---|---|
| IELTS | 6 | — |
| PTE Academic | 52 | — |
| Duolingo | 105 | — |
| TOEFL iBT (before Jan 2026) | 76 | — |
What you will study
Core modules
- Web Marketing Management and Metrics
- Digital Design and Development
- Strategic Thinking in the Digital Age
- Research Methods 1
- Data and Digital Marketing Analytics
- Digital Advertising and Online Marketing Communications
- Business Intelligence and Visualisation
- Research Methods 2
Dissertation: Dissertation
Where it can lead
- Digital Marketing Executive
- Digital and Content Analyst
- Content Designer
- Growth Specialist
These are fields graduates of this course commonly work in. They are not a guarantee of employment.
Documents you will need
- Copy of Passport
- Academic Transcripts
- IELTS / PTE Score Report
- Bachelor's Degree Certificate
- Updated CV / Résumé
Why Dublin Business School
- Reputation as Ireland’s Leading Independent College
- Commitment to World Class Teaching
- Ladder of Opportunity / Flexibility of Award Progression
Course details are taken from the university and are correct as far as we know at the time of publication. Entry requirements, fees and intake dates are set by the university and can change. Nothing on this page is an offer of admission, a confirmed scholarship, or an assessment of your visa eligibility.